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When apartment operators are evaluating the performance of their communities, data about the surrounding submarket is absolutely critical. But not all submarket data is created equally. Although metro market reports produced by research organizations have an undeniable value in the assessment of a market’s performance, it would be a mistake for operators to rely on […]

When it comes to apartment market data, it’s important to make a distinction between “macro” and “micro.” Macro data refers to statistics like a metro area’s average rent or its occupancy rate. Micro data refers to the average rent or vacancy rate of a competitive set of communities. Think of it in terms of a […]

When it comes to understanding your apartment community’s performance, it certainly doesn’t hurt to look at as much market data as possible. Monthly and quarterly market reports compiled by research and brokerage firms about your metro area are worth reviewing, but they also have limitations. By the time they arrive on your desk or in […]

When it comes to successfully pricing your apartment homes, it’s critical to know who your competitors are and what rental rates they are charging. Unfortunately, though, too many operators don’t have a true, clear-eyed understanding of their properties’ comp sets. Below are some common mistakes property managers make when trying to determine who the competition […]

“Life moves pretty fast.” So said the wise philosopher Ferris Bueller in the 1986 classic movie. I can’t help but think of that line sometimes when thinking about apartment rental rates. They move pretty fast, too. In fact, they’re changing on an almost daily basis. To make the most effective decisions regarding pricing and concessions, apartment communities […]