About Radix
At Radix, we are on a mission to change how the multifamily industry makes decisions by providing the best insights into market trends fueled by better data. Our solution empowers users to drive top-line revenue growth by equipping them with real-time data and visualization tools. Radix was founded in 2015 and has already become the go-to solution for clients looking to be one step ahead of their market. In response to the recent closing of our Series A funding, we are looking for passionate people with a growth mindset to join us as we accelerate our growth and invest in new platforms.
About the Role
The ideal candidate is a passionate marketer with a proven track record of executing effective multi-channel programs that create demand and accelerate pipeline. The Demand Generation Manager will plan, create, manage, and execute marketing campaigns. In this role, a strong knowledge of the demand generation programs will be necessary to coordinate and execute campaign designs and follow-up, along with experience in campaign development and lead management. The role will partner and collaborate with the Sales team.
Key Responsibilities
- Develop, execute, and optimize multi-touch campaigns that drive inbound interest in Radix and its solutions and drive expansion with existing clients through paid and organic channels, including events, email, and more.
- Glean insights from campaign plan and actual campaign data drive improvement in execution and tactic selection.
- Continually analyze and measure campaign performance and modify the structure to optimize results, maximize engagement and drive revenue generation.
- Regularly report campaign performance metrics to key stakeholders.
- Manage and drive performance to budget for paid media, ABM, and deliver reporting focusing on key conversion metrics.
- Partner with sales team to develop and enhance lead generation strategies.
- Use data and insights to channel and optimize our paid and SEO strategy, working cross-functionally and with a world-class agency to execute – delivering on committed demand generation goals to drive efficient growth.
- Analyze the impact of your work on key business metrics
- Accountable for ensuring all campaign leads are tracked, scored, and routed appropriately; regularly analyze campaign performance.
Required Qualifications
- 3-5 years of experience as a digital marketing or lead generation associate with project experience.
- Proven experience planning and executing lead and demand gen tactics, including inbound marketing, email marketing, content marketing, SEO, PPC, and social media.
- Understand the pieces of a successful digital campaign and how that process is executed.
- Experience leveraging email, video, webinars, eBooks, whitepapers, blogs, social media, and press as strategic channels to promote campaign programs and events.
- Working knowledge of one or more marketing automation tools (Salesforce experience is a plus).
- Team player.
- Excellent oral communication skills.
- You are competitive and hate losing.
- Self-starter and ambitious about growing with a company.
- Passionate about the fast-paced world of technology and business innovation.
Benefits
- Competitive Salary
- Stock options in a very rapidly growing company that has had an exponential growth curve year over year
- Health / Dental / Vision