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Modernizing the Market Survey With Cloud-Based Tech

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Here’s how multifamily managers can use a third-party cloud database to streamline their market survey process.


Executives at Alliance Residential Co. recognize the indispensable role regular market surveys play in getting pricing right.


That’s why, some time ago, they decided the company had to move away from the traditional Excel-based approach to the surveys. These days, the operator is relying on a third-party, cloud-based database to make the execution of the surveys more efficient and the information they contain more accurate.


“We think it’s just foolish to not use every piece of technology that allows you to make better decisions faster,” says Brad Cribbins, president and CEO of Alliance Residential’s management division. “And it was clear to us that the way market surveys are often compiled is not as sophisticated and helpful as it needs to be.”




The National Apartment Association


The National Apartment Association (NAA) envisions a world where rental housing plays a vital role in every community. As a prominent advocate, reliable liaison, and trusted partner, NAA is the foremost representative of the rental housing industry. With over 95,000 members, 141 state, local, and global affiliates, and more than 11.6 million apartment homes worldwide, NAA is committed to leading the way home.



Take advantage of Radix, the cloud-based online multifamily market research and analytics platform, to drive performance and make informed decisions. Access built-in tools that help you understand ambiguous data and effortlessly find information on your competitors and submarkets. With Radix, you can streamline your data analysis process and minimize the risk of human error. Eliminate the need for manual effort and instead focus on making data-driven decisions backed by reliable insights.


To learn more about the Radix platform, request a demo today.

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