National Apartment Association
How to Get the Right Data

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In today’s apartment landscape, let it never be said that apartment operators lack access to data.

 

Whether it’s a community’s own data, revenue management data, marketing data or market surveys of competing communities, or metro area/submarket reports produced by third parties, there has been a serious uptick in the availability of metrics and business intelligence during the past few years. And apartment managers are finding themselves awash in an overwhelming amount of statistics and numbers.

 

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