National Apartment Association
How to Get the Right Data

In today’s apartment landscape, let it never be said that apartment operators lack access to data.

Whether it’s a community’s own data, revenue management data, marketing data or market surveys of competing communities, or metro area/submarket reports produced by third parties, there has been a serious uptick in the availability of metrics and business intelligence during the past few years. And apartment managers are finding themselves awash in an overwhelming amount of statistics and numbers.

Read the full article on NAA.