Multifamily Veteran Brad Cribbins Joins Radix as Chairman

Former CEO of Alliance’s Property Management division seeks to accelerate the adoption of performance-optimizing data

SCOTTSDALE, Ariz. Aug. 27, 2020 Radix, the provider of a cutting-edge, cloud-based market survey and data analytics platform serving nearly 3 million apartment homes, today announced Brad Cribbins, a widely respected multifamily executive with more than 25 years of experience in the industry, has joined the company as Chairman.

Cribbins most recently served as President and CEO of Alliance Residential Co.’s Property Management division, which was acquired by Greystar Real Estate Partners in June 2020 for nearly $200 million. At Alliance, he oversaw the management of approximately 140,000 apartment homes in 35 major markets throughout the U.S. Alliance was ranked No. 4 on the NMHC’s prestigious 2020 50 Largest Apartment Managers list.

The former management CEO emphasized the need for timely and trustworthy market-based data in multifamily.

“Radix is positioned to disrupt the industry through a sophisticated ecosystem expanding accurate and actionable data at the micro-level through direct property integrations and a proprietary SurveySwap™ feature. The technology combines the efficiency of a social network and the tools of a business intelligence platform to enhance the pricing acumen of the user,” Cribbins said. “At Alliance, we leveraged Radix at the portfolio level, and I was actively impressed with the technology and equally impressed with the personal attention, responsiveness and customer service Radix offers. Radix has enjoyed impressive growth, and I believe this is a company with enormous potential.”

Through its proprietary SurveySwap™ feature, Radix enables apartment properties to automate the production of market surveys. The observations and insights generated through SurveySwap™ compound with each new user, producing real-time and accurate performance data, enabling the ability to anticipate or uncover market opportunities through benchmarking and apples-to-apples comparisons. Radix also offers a ProForma solution that allows investors to consider the development of a new community, or the acquisition of an existing one, by accessing the performance history of competitive properties.

“It is truly an honor to welcome Brad to the Radix team,” said Blerim Zeqiri, CEO and Co-Founder of Radix. “I have had the distinct pleasure of working with Brad at Alliance, and have experienced the expertise and forward-thinking leadership he will bring to our organization. He is passionate about the benefits our data can bring to operators, and I am confident his addition will be a powerful accelerant to Radix’s growth.”

Cribbins joined Alliance in 2007 as Managing Director of Asset Management for the Alliance owned portfolio. He was later promoted to Senior Vice President of Operations, overseeing the Southwest and Mountain regions. In 2012, he was named Executive Vice President/Chief Operating Officer of the Management division. Five years later, he became President and CEO.

In recent months, as the market uncertainty has made many operators realize the importance of accurate, real-time data about competitors and benchmarking, Radix has achieved even more accelerated growth. Mill Creek Residential, Roscoe Property Management and RangeWater Real Estate are among its new clients.

Q&A with Aaron Thatcher, Technical Lead at Radix

One of the highlights of 2020 for Radix has been the addition of Aaron Thatcher, a talented software engineer with a wide range of experience.

Aaron joined us in February as a technical lead. In this position, he is charged with designing and implementing ongoing improvements to the Radix platform and products. We could not be more excited about having Aaron’s talents on our team.

To help you get to know Aaron better, we recently sat down with him to discuss his career, what excites him about working at Radix and which Childish Gambino tune helps him relax and focus.

Tell us about your career before you joined Radix.

Aaron: I have two master’s degrees – one in applied mathematics, one in systems engineering.

After getting the one in systems engineering, I got hired at Lockheed Martin just outside of Atlanta. There, I did software development for their applications that provide data to the systems engineers to aid in their maintenance and service of the various components of the C-130J aircraft.

Before that, I had thought of myself as a math guy. That was my wheelhouse, but I enjoyed the experience and so I rebranded myself as a software engineer and decided to pursue that path.

I later worked for companies in a number of industries and also eventually moved to the Washington D.C. area. I was there when my wife and I decided we want to come back out west. 

We both grew up in Tucson and have family there. We started applying in the Phoenix area, and the first company that actually reached out was Radix, and it was just a great fit from the beginning.

What was it about Radix that excited and appealed to you?

Aaron: I felt an immediate connection with Eugene [Kobrinsky, CTO and co-founder of Radix] and Blerim [Zeqiri, CEO and co-founder].

I’ve worked with all different kinds of companies, ranging from big, well-established ones to small startups.

It felt like Radix had already established themselves and had a good hold on the market, but also had a lot more in front of them. I was drawn to the potential influence I could have and the opportunity to take a really big leap in my career.

Now that you’re several months into working for Radix, what do you like most about the job?

Aaron: There’s a good communication line between all of us. I feel like there is a lot of honest feedback, and the challenges of my work have really stretched me and allowed me to grow in new directions.

What do you like to do to relax and unwind away from work?

Aaron: We’re fortunate – we moved into a home that has a swimming pool, so we go swimming just about every day after work. Our son is seven years old now, and he was swimming like a fish within weeks of moving out here. It’s been really fun and enjoyable.

We also like to kick our feet up and watch a movie or a good TV show. Some of our favorite shows are “The Office,” “The Flash,” “The Unbreakable Kimmy Schmidt,” “Schitt’s Creek.” We just finished “Space Force,” which was pretty funny. We’re always on the lookout for something new that’s popping up.

We also like to travel when we get an opportunity.

Just for fun, tell us your favorite sports team, your favorite movie or your favorite musician.

Aaron: My all-time favorite movie will probably always be “The Empire Strikes Back.” I still remember what it was like to be at the El Dorado Theatre in Tucson 40 years ago now. I was about six years old. The line was triple wrapped around the theater, and it must have been 100 degrees outside. I was with my dad, and I can just remember that it felt like my jaw was on the floor the entire movie. It was just the most incredible experience, and one I’ve never been able to replicate but have always wanted to.

As for music, I’ve bounced around with that. My music tastes have opened up since I’ve been married. Growing up, I listened to a lot of R&B, and then as I got older – into my 20s – I started to revert to a lot of old 80s music. I just love retro 80s music, and I still do to this day.

But we listen to a lot of different music around here. When John Legend has a new song out, it’s always a good listen. I’ve been really into Hans Zimmer’s compositions. I listen to a lot of his soundtracks when I’m working. A couple of my favorites are “Interstellar” and “Inception.” They put me in a really focused state of mind while helping me access my more creative side for better problem solving. John Williams’s classics are some of my favorites. I think working as a software engineer and wanting to listen to music without the distraction of lyrics has played into this shift in my musical preferences.

Q&A with Lauren Kazimierek, Client Manager for Radix

It would be hard to imagine someone better positioned to serve Radix clients than Lauren Kazimierek.

After all, before joining our company in early 2020 as a Client Manager, Lauren was a Radix client herself.

As the Assistant Property Director at Alta Drinkwater, a Wood Residential Services community, she used Radix to conduct market surveys and build a database about the property’s comps. The solution made quite an impression.

“I was definitely impressed with what a time-saving piece of technology this was for the team,” Lauren says.

To help you get to know Lauren better, we recently sat down with her to learn about her career in multifamily, what excites her about being part of the Radix team and her favorite books.

Tell us about your career before you joined Radix.

Lauren: I was in multifamily property management and started with ConAm Management Corporation in California, where I then recently transferred to Arizona. Before Radix, I was the Assistant Property Director for Wood Residential Services here in Scottsdale and got the amazing opportunity to join Radix at the beginning of this year.

What most excites you about being part of the Radix team?

Lauren: What excites me the most is the ability to take my multifamily experience and help our clients understand the platform. Additionally, providing the support and guidance in making them as successful as they can be in utilizing the platform.

I love engaging with our clients, and love to see them have that “a-ha” moment where they realize how this can be a time-saver for their market surveys (or even for their reports!)

What do you like to do to relax and unwind from your job?

Lauren: I love the outdoors and have been really enjoying hiking. I also just took up paddle boarding. It’s pretty hot here in Arizona during the summers, so I’m trying to paddle board more often.

I moved to Arizona to be a bit closer to some of my family, so besides the outdoor activities, I really enjoy spending time with family as well.

Just for fun, tell us your favorite book, your favorite movie and your favorite musician.

Lauren: I have two favorite books: the first one is “The Secret” by Rhonda Byrne, and the second is “Many Lives, Many Masters” by Brian Weiss.

My favorite movie is the 2010 version of “Tron.” (I’ve always loved this movie!)

And my favorite musician would be a band named Pepper.

Q&A with Jared Wicker, Director of Data at Radix

We were thrilled to welcome Jared Wicker to the Radix team last summer. Jared is an apartment industry veteran with invaluable experience in multifamily operations. He will play a critical role at our company as Radix expands its client base and meets the data needs of all of our customers. You may even recall reading his blog on the pitfalls of web scraping

To help you get to know Jared better, we recently sat down with him to get more of his thoughts on the multifamily industry, what excites him about being part of the Radix team and his favorite book of all time.

Tell us about your career before you joined Radix last summer.

Jared: I’ve been in multifamily my entire career.

I started off on the operations side. In 2008, I went to work for Colonial Properties. I began as a financial assistant to a VP of operations and then actually went and leased apartment communities, working onsite.

I then went to Alliance Residential as an operations analyst, which is where I met Blerim [Zeqiri, CEO and co-founder of Radix]. 

Later, I went to Wood Partners, and I was with them for five years in various roles. I started as an analyst in the asset management group and eventually ended up as the manager of operations analytics, where I built their business intelligence platform. 

Wood Partners was one of the first Radix customers, and I got to use the platform from the user side for a long time. I helped Radix innovate some of its reporting and how it fed customers’ data back out of the system. I was one of the ones who requested a data feed coming back out of the product so that I could use it to build my business intelligence system for Wood Partners.

I then moved to Waypoint Residential, helping them with reporting and operations and building out their technology suite. I stayed there until the middle of last year when I joined Radix.

What excites you about being part of the Radix team?

Jared: Because Wood Partners was one of Radix’s first customers, I have seen Radix grow from a young company to where it is today. I’m just excited about the growth opportunity that Radix presents. 

I think we’re on a great trajectory to being one of the leading go-to sources for data in the multifamily industry, and I’m excited to be a part of that.

How do you see the multifamily industry performing and changing in the years ahead?

Jared: I’m bullish about the multifamily industry in general. The demographics are turning in our direction. Homeownership has declined over the past decade, and household formation has been on the rise as well, which adds to the number of renters that we’re seeing.

On the technology front, we are just at the beginning of really expanding the services that are available for the industry. It’s always lagged behind most other industries, as far as technology goes. But I think what several companies are doing, including Radix, is going to transform the way that multifamily looks at technology over the next decade.

What do you like to do to relax and unwind from your job?

Jared: I think I use my job to relax and unwind (laughs). I really love what I do. I also have three young children at home. They all have birthdays at the beginning of the year  – the oldest will be seven in April and the others are five and three. So I stay busy when I’m not at work.

I’m also a fitness junkie. I’ve got a full gym in my basement, and I also have a Peloton bike that I enjoy riding as much as I can. Spending time with family and friends is also one of the things that I enjoy doing.

Just for fun, tell us your favorite book, your favorite movie and your favorite musician.

Jared: I probably read 20 or 30 books a year. If I had to pick a favorite book of all time, I would say the one that’s changed my mindset the most is “Rich Dad, Poor Dad.” I studied finance in college and the way that Robert Kiyosaki looks at assets and liabilities differently from the classical definitions of assets and liabilities was a real shift in my mindset. 

As for movies, I’m a fan of the comedy genre. I also like action movies. I don’t know if I could pick a favorite one, but anything that makes me laugh or that’s exciting is a good movie for me.

I have a very diverse taste in music – anything from country to hip-hop and anything in between. But I grew up on country music, so if I had to choose a favorite musician, I’d probably pick Garth Brooks.